Handmade

There has been a change in how people perceive fashion over the last few years. People are now opting for ethical, sustainable and conscious fashion rather than speedy and mass-made clothes. Whether to opt for handmade or powerloom clothing is now a widely debated topic. It’s no longer just clothes—it’s now about culture, identity and responsibility.

India boasts a glorious legacy of hand-tailored clothes. From Kanjeevaram to Chikankari, from Pashmina to Bandhani, each province has a tale to tell through its fabrics. On the contrary, powerloom products cater to a fast-paced market. They are fast, inexpensive and readily accessible.

So, are handmade and powerloom garments different? Is one superior to the other in terms of quality and sustainability? Let’s find out.

Understanding

Two years ago, a silent revolution was initiated in the core of India’s digital arena—one that sought to bring back centuries-old traditions, livelihood support and handcrafted heritage to the fingertips of contemporary consumers. Indiahandmade, a flagship project of the Ministry of Textiles, was launched with the single-minded vision of empowering artisans and weavers across the nation. Designed and developed by Digital India Corporation, under the Ministry of Electronics and IT (MeitY), Indiahandmade.com is not merely an e-commerce site—it is a national mission to conserve, promote and drive India’s rich handloom and handicraft

As we start the new year, it brings sweet new beginnings and thoughtful choices. Let’s spend some time to think about how we could support our local artisans and craftspeople with our beautiful handmade creations in our New Year celebrations, penning down our resolutions and drawing a route ahead. Indian handlooms and handicrafts add a tinge of tradition to our festivals while keeping ancient skills alive and giving work to hundreds of families whose lives depend on the skills that have been passed on through generations.

The Charm of Handlooms and Handicrafts

Remember walking into your grandmother’s

The Indian homes bloom with excitement when the festival season approaches. Diwali, the festival of lights, and Bhai Dooj, the bond of brother and sister, are celebrated together. In the midst of all this preparation and celebration, most Indians embrace Indian handmade products that add a uniqueness to these celebrations.

The Essence of Diwali and Bhai Dooj

Diwali, which is celebrated with zest, indicates the victory of good over evil and light over darkness. Houses are decorated with diyas, rangoli and glittering decorations. People perform the rituals in their households and exchange gifts with their families and friends, who prepare the scrumptious dishes for the celebration.

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