Summer Ethnic Wear Collection

Cultural Roots and Relevance of Ethnic Wear in India

India’s relationship with textiles and traditional attire dates back thousands of years. Historical references from the Indus Valley Civilization show evidence of cotton weaving and hand embroidery, signifying an early inclination toward handmade ethnic wear. Over the centuries, regional styles like Phulkari, Chikankari, Bandhani, and Kalamkari have shaped how we define Indian fashion, each echoing the identity and craftsmanship of its place of origin. Whether it was the soft muslins of Bengal favored by royalty or the elaborate zardozi worn during Mughal court ceremonies, Indian ethnic wear outfits have always been more than just clothing—they're a canvas of our living traditions.

The evolution of traditional attire