Independence Day

Every year, as August 15 gets closer, the country gets ready to celebrate the day India became free. Saffron, white and green fill the streets, children practise for parades and homes proudly hoist the national flag. Even though flags are waved and speeches are given, there is a quieter, deeper way to honour this day: by wrapping yourself in Swadeshi handloom, a fabric that holds the spirit of India’s fight for freedom.

Swadeshi handloom stands for resistance, strength and rebirth. Every piece is made by hand, every pattern has a story and every product connects you to the spirit of India. Wearing swadeshi

India’s 77th Independence Day is due in just two weeks. As we gear up for Independence Day to unfurl the saffron, white and green national flag and recall the supreme sacrifices of our freedom fighters, this is also the right time to rejoice in traditional artistry and patronise the local craftsmen. There's no better way to participate in this celebration than by embracing and wearing Swadeshi handloom fabrics on August 15th.

What is Swadeshi Handloom?

Swadeshi refers to products made within the country of manufacture or the nation. All forms of textiles and fabrics from India, woven with skilled workmanship, fall under the category of Swadeshi handloom. Swadeshi handloom includes the historic Banarasi saris of Varanasi, the floral Batik prints of West Bengal, the colourful