Importance of GI tags
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January 13, 2026
A weaver in Pochampally spends three weeks creating a single saree. The geometric patterns require precision that comes from years of practice, handed down through generations. When that saree reaches an upscale boutique abroad, the price tag reflects its true worth. The difference between this scenario and one where the same weaver struggles to sell her work locally at throwaway prices often comes down to three letters: G-I-T.
Geographical Indication tags have quietly become one of the most powerful tools for protecting and promoting Indian handicrafts. These legal stamps do much more than certify
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