About
About Us
Jamnagar Design Centre Producer Company Limited, incorporated on June 18, 2022, is a private company based in Gujarat, India. It specializes in textiles, focusing on handmade products that highlight traditional craftsmanship, particularly through its Halari brand, which supports local artisans and sustainable practices.
- Incorporation Date: June 18, 2022
- Company Type: Private, Non-Government
- CIN: U01119GJ2022PTC133017
- Directors: 5 key management personnel, including Kartik Hirabhai Chauhan
Establishment and Vision
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- Established under the guidelines of the Ministry of Textiles.
- Vision: To empower artisans through collective enterprise, focusing on craft innovation, artist upliftment, and brand promotion.
- Started with 500 artisans and has grown to over 3,000 artisans.
Crafts at the Core:
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- Appliqué Work
- Bandhani
- Kathiyawadi
- Embroidery
- Patchwork
- Beadwork
- Crochet (Crousya) Work
- Pottery
- Metal & Brass Craft
- Mud Work
- Block Print
- Bhitchitra (Wall Painting)
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Past & Present Activities
- Initially focused on 3 traditional crafts; now integrates over 8 crafts with newer artisan clusters.
- Conducts exhibitions, fashion shows, student internships, and workshops.
- Converts heritage designs into eco-friendly, market-ready products.
Vision for Sustainable Development
- Create sustainable livelihoods for thousands of artisans.
- Expand craft exposure through branding, particularly the "Halari Traditional Crafts."
- Establish design and Common Facility Centre (CFC) infrastructure for innovation.
- Enable craft commerce through Urban Haat and airport outlets.
- Launch GI-authorized craft selling hubs.
Key Milestones & Programs
- "Halari" Exhibition: Scheduled for January 3–12, 2025, at Ahmedabad Haat for brand launch.
- Fashion Shows:
- Gandhi Shilp Bazaar on October 20, 2024
- Navrachana University on February 2, 2025
- Student Collaborations: Internships and workshops with institutions like NID, NIFT, UID, CEPT, SOFT, resulting in over 10 handicraft collections.
Exposure and Participation
- Participated in events like Bharat Tex, Namaste India (Singapore), Vibrant Gujarat (Jamnagar & Gandhinagar), G20 & WTO (Mumbai), and Suvrastra Tamil Sangam (Somnath).
Artisan Success & Branding
- Promotes artisan stories through videos and podcasts.
- Utilizes branding tools like artisan craft and name price tags.
- Engages in promotional activities, including gifting to ministries and celebrities.
- Featured in documentaries and podcasts, enhancing digital presence.